Gulf Signs incorporate
revolutionary technology:Since the first caveman drew pictographs on the wall of a cave, signs have been conveying ideas and information to society. Over the years, the on-premise business sign has undergone many transformations.
In the horse and buggy days a wooden sign was sufficient. At a horse and buggy pace, they were easily read by the passers-by.
As the automobile came on the scene, neon signs became prominent and served to more effectively attract the attention of the fast moving mobile market. However, neon was subject to breakage and transformer problems creating high maintenance costs.
In the 1950's and 60's, plastic faced signs began replacing the old neon signs. Today most on-premise signs are either the plastic face type or some form of individual lighted letters. Many of these signs have faded or missing letters. The plastic faces are subject to breakage by weather conditions or vandalism.
Look at the on-premise signs on your street. You'll notice that most of them are 'word crazy'. Words, Words, Words! In fact, many signs are to 'wordy' they are difficult, if not impossible, for the passing motorist to read...especially at 35 or 40 mph.
In addition, most business are located in a jungle of other businesses! Those businesses are competing with each other for the attention of the passing motorist and a potential sale. As the old adage goes, "if they can't see you, they can't do business with you!"